Giovanni Panerai (1825-1897), founder of the family business, opens the first watchmaker's shop in Florence in 1860 on the Ponte alle Grazie and establishes contact with the most prestigious and longest established Swiss watch manufacturers.
Following disappointing tests carried out on the watches available at that time, the Royal Italian Navy in 1936 asked Panerai to develop a watch able to withstand the extreme conditions it will be subjected to. More about Panerai...
Luminor Power Reserve
We got the watch (Baume & Mercier Model 6954) and she loves it. She's going to get the band adjusted today. I appreciate the work and the follow through and would buy from you again.
-- David L., CA
Genuine Panerai watches are sold exclusively through their worldwide network of authorized retailers.
We are NOT an official Panerai dealer and have NO affiliation with the maker, or official dealer network, of Panerai products. All information provided is deemed reliable but is not guaranteed and should be independently verified.
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