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The Lengnau company celebrated its 85th birthday in 2002. At the same time, Rado looked back on forty-five years of watch production and 40 successful years with the legendary DiaStar collection.
In 1957, after 40 years as a supplier of watch movements, the firm launched its first collection under the brand name Rado. And only five years later, with the legendary oval DiaStar the world's first scratchproof watch the foundation stone was laid for an exceptional success story.
In 1983 Rado became member of the then formed SMH Group which has been renamed as The Swatch Group, the biggest watch conglomerate in the world.
Rado laid the foundation stone of its success story in 1962 with the launching of the worlds first scratchproof watch. Today, Rado is one of the most important Swiss watch manufacturers with an international network of more than 250 official service centers and 8000 points of sale. In this section you will find all information about the different world of RADO.
The Lengnau company is one of the most important Swiss watch manufacturers and has succeeded over a short period in building up a distinctive brand with successful worldwide distribution.
While other brands use conventional materials like gold, brass or steel, Rado goes for materials of the future such as high-tech diamond, high-tech lanthanum, sapphire crystal, hardmetal or high-tech ceramics. And this is always in the endeavour to develop design/material combinations that unite in perfect harmony the double functions of the watch as a modern piece of jewelry and a functional timepiece. The basis for this is provided by the mastery of highly developed leading technologies for the manufacture and processing of the hardest materials in the world.
It has taken decades for Rado to build up this know-how, which today constitutes the core expertise of its material-technological developments.
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