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Rolex is a name that has become a social phenomenon; originally a trademark, it is now a status symbol of the 20th century. As the name of a man's watch, it is synonymous with the modern world-sports, wealth, refinement and a dynamic lifestyle.
On July 2nd 1908, Hans Wilsdorf registered the mark Rolex, and 80 years later his creation has become the largest and most powerful watch manufacturer in the world. Wilsdorf made the chronometer more practical by inventing the "Perpetual" rotor, the first self-winding watch using a mathematically designed rotor. Rolex later added the date and the weekday naming it the "Day-Date": easy to read, practical to use. Then finally The "Oyster" was developed protecting the watch movement from water, dust, and oxidation.
Today almost 3,000 people in over 130 countries work for Rolex.
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